Cheese is a popular addition to many meals, and it can be the main focus in a variety of different food products. There are a number of exciting new trends in the sale of cheese products, and food labeling is helping to generate interest.
Guinness Toasted Cheddar
A joint effort by the world-famous Guinness beer brand and Burts Chips, Guinness Toasted Cheddar is a premium snack that combines cheese with the flavor of Guinness stout ale. The packaging prominently presents the harp logo of the recognizable Guinness beer brand, while also using its traditional black and gold color scheme. In addition to the Toasted Cheddar flavor, these chips also come in Guinness Irish Stout and Rich Beef Chili flavors.
Sargento Balanced Breaks
Sargento Foods has created a snack pack combining their natural cheeses along with dried fruits and roasted nuts. These snacks come in 1.5 ounce individual packages, and the labels present the cheese on one side with the fruits and nuts on the other. Sargento hopes to present them as healthier snack options, with a balance of sweet and savory flavors. Cheese flavors include sharp cheddar, Colby jack, pepper jack, gouda and white cheddar.
Old Croc Cheddar Bites
Australian cheddar cheese brand Old Croc has released individually packed cheese snacks called Croc Bites in the U.S. market. Each six ounce bag contains eight individually wrapped cheese snacks. There are also 24-count packs. The packaging includes the traditional black, orange and yellow coloring of Old Croc Cheddar, with its crocodile logo.
Bold packaging and inventive labeling can improve marketing opportunities for your brand. A sophisticated color label printer like the iSys Edge 850 can help you establish your brand with a new audience. Contact Argon Technology today to learn more about how taking control of your food label strategy can provide new opportunities for promotion and sales.