Holiday label promotions that contain hearts, shamrocks, Christmas trees or Jack-o-Lanterns have obvious seasonal connotations. The wine market, however, occupies a classier space where holiday iconography can damage the credibility of a brand. Candy can be cutesy, but vino? Your company likely wants to position itself to appear as refined and elegant as possible. However, it's possible to capitalize on the changing seasons with labels that evoke spring, summer, winter and fall.
Consider food pairings. Some foods, like fresh salads and seafood, are considered "summery" dishes. On the other hand, wine drinkers may dig into hearty steaks or roasts through the colder months.
"Food is absolutely seasonal," explains the One Hope organization. "At the very least, there are cold weather and warm weather dishes. So a basic approach is to choose wines that pair better with cold weather dishes in the winter and the opposite in the summer."
Take the temperature. Wines that taste best chilled might be more appropriate for a summer picnic, for example, than a robust red. Conversely, a full-bodied cabernet or merlot might be perfect to use for mulled wine around the holidays. Whether you recommend a springy, refreshing champagne cocktail or a relaxing glass to enjoy by the fire, these suggestions reflect the time of year subtly.
Recommend flavor notes. A floral bouquet may evoke the scents and tastes of spring, whereas a woody variety might leave an autumnal impression. If a bottle of wine is labeled to suggest a seasonal application, consumers may think to buy it ahead to enjoy on the first 70 degree day of the year.
For food labeling, including beverages and spirits, companies with an industrial label printer can devise thoughtful marketing strategies that capitalize on the time of year.