Label design is a form of advertising: Think of it as your final "pitch" or opportunity to convince a customer to buy your product. As consumers stand in front of a wall of options, your label can either stand out from the crowd or fall into the background. By looking at label design as an advertising platform, companies can capitalize on this critical window of opportunity.
According to Don White and John Lawlor, co-founders of Real Picture Research, customers spend an average of 1.5 seconds deciding whether a wine label is the right variety to buy. If your label is like a billboard for your brand in those brief moments, what do you want it to say about your company? Certainly you want it to emphasize the unique and specific qualities it has over competitors on nearby shelves.
Maybe it's the best value when you compare cost to quality. Perhaps it's made from the highest quality ingredients. Maybe there's a lifestyle you'd like to evoke through your brand decisions. Whatever the benefits of buying your product are, they need to be communicated in a very brief period of time. That's why dynamic graphic design, clever and striking copy, clear and readable fonts and other design principles are necessary to craft a great label. Even the colors you select play a big role in winning customers.
"Blue foods do not a happy customer make," explains The Kitchn blog. "Why? Because there are no natural blue foods. Researchers for a study in which participants ate steak and fries beneath special lighting found that when normal lighting revealed to participants that their steak was actually dyed blue, some felt physically ill. Blue is also an appetite suppressant, and some weight loss programs suggest eating on a blue plate to curb your serving size."
Custom label printing can help brands maximize the impact of food labeling. With a top-of-the-line printer, that process can be fully directed in-house, so there's no need to work with expensive and unreliable third parties for your printing needs. Contact us today to learn more about how taking your label marketing strategy into your own hands can help grow your enterprise.