As St. Patrick's Day approaches, beer manufacturers have a major consumer holiday to prepare for. As millions of Americans prepare to celebrate St. Patty's Day, a few weeks remain for distributors and brewers to devise clever label strategies that capitalize on the big day.
Some brands might want to emphasize their Irish or Irish-American histories. Others might write pithy limericks for bottles, or list the advisable ratio of food coloring to beer to make green beer for a party. Beer cocktails have grown in popularity in recent years, so helping customers plan for the festivities is a clever way to seize the opportunity.
There also is extensive history and trivia to mine about St. Patrick's Day. For example, 34.2 million Americans report Irish ancestry, and 30.5 percent of Americans planned to celebrate in a bar last year. In total, 133 million Americans will celebrate the Irish holiday.
"How much beer will people drink [on St. Patrick's Day]? One study says a lot! In fact, 1% of all the beer in the world is consumed on that day alone," reports CBS Radio Houston. "Also a lot of that beer is Guinness, they see the biggest boost of any individual beer on St. Patrick's Day. People will drink 5.5 million pints of it normally. on St. Patrick's Day they will consume 13 million."
Iconography is also an easily accessible way to brand your products for St. Patrick's Day. From sketches of leprechauns to four-leaf clovers, it's a robustly visual holiday whose shades of green crop up in many commercial markets.
If your company has a Primera label printer, it's not too late to create some intriguing and entertaining images and messages to court customers on March 17. Staying abreast of holidays can help brands promote their products in a timely manner.