A single grocery store may sell a dozen or more varieties of macaroni and cheese. So consumers rely on persuasive labeling to make their selection. While Kraft Mac & Cheese has been a staple in some households for decades, this week the company announced it will abandon artificial color and preservatives next year.

The decision may come as a response to the natural and organic trends. Which prize the integrity of ingredients over glossy perfection. In the past, Kraft has used artificial color to give Mac & Cheese that signature orange hue, but discovered that a blend of paprika, annatto and turmeric can provide the same shade.

Kraft abandons artificial color

Looking for alternatives for artificial colors, preservatives and other additives can lend companies another promise to stand behind. In their custom label strategy. When manufacturers commit themselves to improving the integrity of their products. They can widen their audience to include more discerning consumers. However, consistency of flavor is something many established brands aren’t willing to sacrifice along the way. Determining a recipe that maintains product expectations while embracing natural ingredients is the end goal.

“We weren’t ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese,” the company said, according to Manufacturing.net.

With an industrial label printer, food labeling can communicate the values and evolution of your business. Whether you’ve changed your recipe or want to highlight the benefits of your brand over a competitor’s. Custom label printing gives companies the freedom to market themselves flexibly and in their own words. Contact us today to learn more about how purchasing a printer can open your brand up to new labeling possibilities.