It's hard to think of a marketplace in which labeling is more critical than the pharmaceutical industry. Each day, millions of Americans depend on prescription drugs to treat illnesses and manage health conditions. Pharmacists are charged with providing the clearest, most complete label information to avoid misuse and confusion.
Seniors are particularly dependent on pharmaceuticals, as the effects of aging can cause a host of medical conditions that require treatment. With several medications to administer and sometimes contending with failing eyesight, the print on standard drug labels can be too small for elderly patients to decipher. For this reason, private pharmacies and large drugstore chains have rolled out large print labels to help vision-impaired customers adhere to instructions.
CVS launched its ScripTalk service last year, which is aimed to help customers with diminished eyesight read labels. The program extends to large print, Braille and other alternatives that help make labels legible.
"We are pleased to further demonstrate our commitment to providing our visually impaired members and patients with enhanced support, by offering them the ScripTalk service through our mail service pharmacy," said Jon Roberts, President of CVS/caremark, the pharmacy benefit management business of CVS Health, in a press release. "Ensuring all of our members have access to important information about their prescriptions is in keeping with our purpose of helping people on their path to better health."
Custom label printing allows pharmaceutical professionals to address the concerns of customers and facilitate the safe and proper use of drugs. When pharmacists invest in an industrial label maker, like our range of Afinia label printers, they can more effectively meet the needs of clients with visual impairments. This can promote satisfaction and reduce the risk of improper administration of medications.