For companies that depend on labels to promote their products, consistency across a range of offerings is key to establishing a brand identity. If your business starts small with one product, selecting design elements that can be re-purposed on future expansions of the brand leaves room for growth.
"If you're initially creating one label but plan more, consider what elements will be consistent across the range," explains U.K. firm Toast Design in a blog post. "If there are to be future flavours for example, what colours would you use and how does that affect the initial design? Also consider things such as copy space, the area where the product name or description will sit on each label and maybe look to keep it in the same place on each label."
Each product you manufacture should clearly represent your brand. By choosing elements that are consistent across product offerings, companies reinforce the visual and verbal messaging that makes them unique. Here are some areas to consider:
Logo. A simple and memorable logo doesn't have to be product-specific. In fact, the more generally it speaks to your identity the more easily it can be applied to diverse items.
Slogans. Like a logo, your slogans shouldn't be too narrow. If you promise that "Everything's better with butter," it will be at odds when your creamery expands to include a line of yogurt.
Graphics. A company that makes Italian ingredients might rely on traditional color combinations like red, white and green, suggests Toast. Elements like color are versatile enough to use whether you're labeling pasta sauce or Parmesan cheese. Selecting images of tomatoes for your branding might not read properly on a bottle of olive oil.
With color label printers, brands can take their marketing strategy into their own hands. Contact us today to learn more about our range of products.