Using health themes in packaging has become a major trend in recent years. With so many companies competing for the eyes of consumers interested in clean eating, it's important for businesses serious about targeting this market to commit to more effective food labeling strategies. Those that haven't reviewed their branding in a few years may find they have opportunities for improvement in their appeals to health-conscious shoppers.
Tactics That Get Results
Nutritional Outlook recently pointed out that when brands cut corners and fail to put emphasis on their clean labeling strategies, they could end up falling behind the competition. The key to making a positive impact is knowing what customers care about.
No two companies have exactly the same target audience segment, which means each one should become aware of its own consumer base's preferences. Rather than marketing a generic vision of "healthy," producers can find out what elements really speak to the individuals it is marketing to.
Clean and simple are key words when it comes to marketing natural foods and beverages, according to Nutritional Outlook. The source quoted BrandHive Chief Marketing Officer Jeff Hilton, who specified that when brands employ white space strategically on their packaging, it helps underline health benefits. When people see a lot of blank space instead of a jumble of information, they may find the simplicity appealing and refreshing.
Packaging Remains Essential
No matter what type of message a brand is attempting to impart, spending time working on labels is worthwhile. Clemson University professor R. Andrew Hurley, writing for Packaging World, explained that recent research has underlined the importance of label design rather than negating it.
Hurley used e-commerce terminology to explain how in-store shopping works, stating that a product with a well-designed label has the physical version of good search engine optimization. The appealing label makes it easier.
Creating a great labeling strategy is one part design and one part production. Even a great visual concept can be undone by printing hardware that isn't up to professional standards. This means that when producers choose their in-house label printers, the stakes are high.
Working with a powerful device such as the Afinia L801 can give brands the freedom they need to realize their aesthetically pleasing designs. Healthy foods can show off their positive traits with these high-quality labels. Learn more about the Afinia L801 on our U.S. site or our Canadian page.