The only thing worse than ants at a picnic is broken glass at a picnic. Now that the sun is shining on the coldest parts of the country and spring is almost in full bloom, food and beverage companies should give some thought to indestructible solutions for outdoor events. From barbecues to hikes and patio parties, packaging that doesn't risk shattering is a sensible addition to any festivity.
In the wine and beer market, negative attitudes about boxed vino and screw-top ales have begun to dissipate. While those options were once considered low-end and even lower quality, specialty makers have begun investing in affordable and exquisite alternatives to glass bottles.
"Things are starting to change, though, and winemakers are expanding the range of boxed offerings with entries that taste more dinner party than dorm room," explains The Atlantic. "Quality boxed wine is quietly making its way into homes, though much of the box's previous stigma still exists."
Portability is the central mission of these new offerings, as boxes and plastic bottles can be carried virtually everywhere. By abandoning the cork, companies provide a product that can be carried around without the fear of leakage. More and more, wine and beer makers have embraced the potential of these vessels to meet convenience and flavor demands.
Any container can come to life with an excellent custom label strategy. When companies acquire an industrial label printer, label applicator and label dispenser, they're armed with the tools to implement a strategy that addresses the seasonal needs of their customers. Contact us today to learn more about how custom label printing can help your brand articulate its message in the most striking and memorable way.