Studies indicate that if a nutrition facts label is too complicated, many consumers won't read it and will thus avoid making healthier eating choices. A study by the American Dietetic Association found that few people actually pay attention to the nutrition facts on food labeling.
Just over half of consumers actually read the list of ingredients, while 47.2 percent read the serving size and 43.8 percent read the health claims. Overall, the study found that about 60 percent of consumers pay attention to nutrition facts labels.
Another study, performed by researchers at Boston College, found that people are more likely to read nutrition facts labels if the information is simpler and clearer to understand. In fact, they found a correlation between simpler nutrition labels and healthier eating choices. The study, published by the Journal of Marketing Research, surveyed 535,000 in eight different food categories.
The researchers developed a new nutrition identification system called NuVal, short for Nutritional Value. The NuVal system summarized all nutritional facts in one overall score, making it easier for shoppers to understand the overall nutritional value of a food product. The NuVal scores ranged from one to 100, with higher scores showing more nutritional value. Researchers saw an immediate impact, and shoppers were able to make healthier eating choices with clearer information. In addition to driving healthier eating habits, NuVal labels also save consumers time.
A high-performance food labeling printer with Afinia labels can identify the brand and values of a food manufacturer, and help that company create simple, clear food labels for healthier eating habits. Contact Argon Technology today to learn more about how taking control of your label strategy can provide new opportunities for marketing and engagement.