Snack foods – what are they good for? A few years ago, snacking would probably have been considered a healthy-eating problem, something to be eliminated from the schedule of anyone who wants a healthy diet. However, the nature and quality of the foods involved have changed over recent years. Brands are playing to the interests and needs of shoppers, and that means that rather than removing snacks from the menu, companies are launching exciting new items that consumers won't feel bad about eating.
A Growing Category
A Packaging Digest interview with Jason Cohen, CEO of Halen Brands, revealed there is true potential in the world of between-meal foods. Cohen explained that healthy snacking is an especially strong segment of the market. Producers are getting better at combining nutrition value with items that taste great, and that people will eat of their own volition, not just because they're healthy. Companies that can reach this convergence of flavor and health may have a future in snack sales.
Cohen told Packaging Digest that his brand specializes in clean labeling for products that have coveted nutritional traits. When items don't contain genetically modified ingredients, or are created without artificial substances, the company makes sure to include this on labels. Everything up to and including the food's name is a signal of its healthy nature: "veggie straws" are clearly broadcasting their plant-based nature on every bag.
Investors Take Note
According to Eater, snack brands have become a hot new item among venture capital firms and major brands, which are acquiring the makers of in-demand products. Innovators are feeling free to found their own companies, in an environment that allows affordable outreach through social media and other low-cost channels.
The source added that the focus on snack foods by small brands may change the character of the industry – these are organizations that focus closely on ingredients, sourcing and generally making a positive impact on the community. Furthermore, with today's consumers more educated and discerning than ever, this focus on wholesomeness in the snack sector doesn't appear to be a flash-in-the-pan moment.
Labeling Remains Important
Companies that decide to take their labeling operations in-house need to ensure the quality of the labels they produce is up to the standards their customers expect – after all, it's hard to communicate that a snack brand has a new and wholesome appeal if the items look cheap or unprofessional. Business owners can check out printers such as the Primera LX1000 to address their need for great packaging. Click through to our U.S. store or Canadian page.