America has an eating problem. This isn’t an opinion – it’s a fact. We love our food, but as you can imagine, that can lead. To serious health problems such as obesity if it’s not regulated. Currently around 40 percent of all women in the U.S. are obese, according to the World Obesity Federation. For men that sits at a still disturbing 35 percent.

In a possible – but not confirmed – move to curb obesity rates, the Food and Drug Administration is looking. At an issue called the “reference amount customarily consumed. Or RACC for short. According to The Washington Post, in “flavored nut spreads” as well as products people use to fill deserts and sweets.

While this move could benefit consumers, it’s a controversial step to some manufacturers, specifically those who are producing peanut butter.

One manufacturer, Nutella, maker of a creamy spread that many people use to place on. Top of foods for added flavor, wants to change its labeling. If approved, it could cut its serving size in half and be reclassifi. As a jam  or something else instead of as a dessert topping.

This has peanut butter manufacturers up in arms because the moves could suddenly make Nutella a direct competitor.

“It’s deceptive,” said Lindsay Moyer, a senior nutritionist at the Center for Science in the Public Interest. “Shrinking the serving size of Nutella is a marketing ploy to trick people into thinking. That it has less calories than peanut butter.”

When you’re thinking about creating your own labels, it’s critical that you analyze not only its affect. On consumer perception, but also how it’ll affect your competition. And whether it adheres to federal regulations.