Everyone knows about beer bellies, and some beer drinkers worry about how much drinking will affect their weight. Soon, many beers in the U.S. will display helpful information for health-conscious consumers.
The largest beer distributors in the U.S., including Anheuser-Busch and MillerCoors, HeinekenUSA, North American Breweries, Craft Brew Alliance and Constellation Beer Brands, have announced that they will display health information on their labels. The nutrition facts label on their beers will include calories, carbohydrates, fat and proteins to go along with the alcohol by volume.
After a 2013 ruling by the Alcohol and Tobacco Tax Trade Bureau, beer companies were able to be more transparent about what they're putting into their beverages. With the FDA pushing for more nutritional information on food labeling, brewers will also start to share more data with consumers. The changes will go fully into effect by 2020, but some beers are already displaying this information in the U.S., including many under the MillerCoors brand.
In a recent press release, Jim McGreevy, President and CEO of the Beer Institute, said, "The Beer Institute, and its member companies, believes this is a step in the right direction to demonstrate a commitment to quality and transparency through these voluntary measures." The beer companies adopting these new standards amount to 81 percent of the beer sold in the U.S. by volume, according to the Beer Institute.
Whether you're promoting increased transparency, healthy diet choices or exciting new flavors, a quality food labeling printer like the Primera LX900 can identify your brand and values. Contact Argon Technology today to learn more about how taking control of your label strategy can provide new opportunities for marketing and engagement.