Holiday label promotions that contain hearts, shamrocks, Christmas trees or Jack-o-Lanterns have obvious seasonal connotations. The wine market, however, occupies a classier space where holiday iconography can damage the credibility of a brand. Candy can be cutesy, but vino? Your company likely wants to position itself to appear as refined and elegant as possible. However, […]
Archives for March 2015
New bill would give label certification to GMO-free products
A controversy that has brewed in the food production space for the last several. Years is whether companies have an obligation to label foods with genetically modifie organisms (GMOs). Many studies have failed to indicate a connection between GMOs and an actual health risk, though the ingredients have drawn criticism and skepticism. In a marketplace […]
How does packaging become iconic?
For food manufacturers, the most elite products on the market have packaging that speaks for itself. Stephen Heller, who has written several books on American consumer products, told NPR: “Coca-Cola is not a bottle of soda. It’s Coca-Cola.” Whether your company makes canned tomatoes or peanut butter. Designing labels with a high degree of brand awareness is […]
Is your label strategy ready for St. Patrick’s Day?
As St. Patrick’s Day approaches, beer manufacturers have a major consumer holiday to prepare for. As millions of Americans prepare to celebrate St. Patty’s Day, a few weeks remain for distributors and brewers to devise. Clever label strategies that capitalize on the big day. Some brands might want to emphasize their Irish or Irish-American histories. […]