It used to be that home chefs only had cookbooks to rely on for recipes and instructional techniques. However, the advent of food media has changed all of that. From popular cooking shows to food blogs with cult followings, recipes, tips and ideas aren’t hard to find in 2015. Nevertheless, some bakers still rely on […]
Archives for April 2015
Does your brand and label strategy need an overhaul?
It’s not very often that brands orchestrate a complete overhaul of their packaging strategy, but sometimes it’s necessary. Whether your market shares have declined or you’ve noticed a drop-off in word-of-mouth, re-launching. The image of your brand can help position products in fresh and exciting ways. One of the most common reasons why companies re-launch […]
Coke kaleidoscope campaign is a big success in Israel
After last year’s ambitious and successful “Share a Coke” campaign, Coca-Cola has done it again. In Israel, bottles of the soft drink have been label with unique designs resembling the interior of a kaleidoscope. To generate interest in products, the company has a strong record of mixing it up while keeping the integrity of the […]