Cosmetics represent a competitive and lucrative marketplace. An infographic by Feel Unique collated research from a number of beauty studies to suggest that the average woman spends more than $157,000 on cosmetics over the course of her lifetime. With such big business to do. Cosmetic companies should be particularly careful about label strategy. When it comes […]
Archives for June 2015
Announcing the iColor 900 label printer!
At Argon Technology, we’re please to announce the new UniNet iColor 900, available for order now! Companies are always seeking the ability to do more in less time, particularly when it comes to short. And mid-run label production. For products ranging from die-cut, kiss-cut and continuous roll substrates. This production digital label press creates high […]
Labels as a method of social engagement
When popular corn chip brand Doritos saw that its sales needed a lift in the Canada and Mexico markets, marketing gurus went back to the drawing board for a new promotion. An idea for “Doritos: Roulette” came to the forefront, with a clever social engagement strategy. Under the promotion, roughly one in six bags of […]
Contests help brands find unique label designs
One way to engage customers with your wine brand is to cross-promote using unique labels. For example, winemakers in Hudson Valley, New York are participating in an expository contest. In conjunction with Arts Mid-Hudson, Millbrook Vineyards & Winery will give artists an opportunity to create works that could be featured on wine labels. “Twelve artists were selected […]