In March of last year, the Food and Drug Administration (FDA) proposed a series of changes to the nutrition facts label. In July of 2015 the FDA proposed further changes to the new label. The first addition to the March 2014 proposal would add a percent daily value (%DV) for the added sugars category, which was one of […]
Archives for August 2015
3 tips to maximize shelf appeal
Where will most people see your product and decide to buy it? On the shelf at a local store, of course. Unless you run an entirely e-commerce-based business, your product is probably competing. With others on the shelf for the attention of browsing consumers. Shelf appeal, or the comparative attractiveness of a product next to […]
Use limited edition labels to boost sales
If there’s anything product branding strategy can teach us, it’s that people love getting their hands on limited edition items. Your product labels can play an integral part in the marketing process by commemorating certain events and tying in with other promotions. Limited edition labels are especially popular in the beer and wine world, although […]