Snack foods – what are they good for? A few years ago, snacking would probably have been considered a healthy-eating problem, something to be eliminated from the schedule of anyone who wants a healthy diet. However, the nature and quality of the foods involved have changed over recent years. Brands are playing to the […]
Archives for 2017
Food Labels can Highlight New Recipes
When a brand changes the way its product is made, should it trumpet that fact or keep it quiet? This is a decision that will vary from one company to the next, depending on its clientele and advertising philosophy. In the world of food, it has become popular for products to be sold based on […]
Millennials Brand Disloyalty Presents Opportunity
When it comes to marketing and branding, targeting millennials isn’t a niche idea or a distraction for companies in the consumer goods sector. Rather, this rising generation makes up a huge section of the population, one with increasing purchasing power and influence over whether products succeed. Branding strategies today should likely consider the millennial […]
Latest on Labeling Law: Defining ‘Cheese’
When it comes to product labeling, the law is often the factor determining what brands can and cannot claim, and having final say on when promises cross the line into impermissible territory. The relevant rules are in flux, with new decisions and suits bringing on status quo changes that companies of all kinds will […]