Companies in need of a new label campaign may lack the in-house expertise and experience to design a brand by themselves. This is why many businesses turn to freelance graphic designers to create brand signatures, logos and other materials for labels. “If you want to stand out, you can’t have just a logo anymore — […]
Archives for April 2015
Could your company use a mascot?
When looking for a creative way to position your company in its respective marketplace, a mascot. Or characterized spokesperson might seem like a good idea. However, in 2015, a greater expectation is placed on marketing characters to live three-dimensional lives outside the label. A famous example of this is Tony the Tiger, the Kellogg’s Frosted […]
Labels help children form positive eating habits
When implementing a label strategy, food manufacturers face a great deal of public pressure. The raging debate over genetically modified organism (GMO) labels has divided manufacturers and consumer advocacy groups. Nevertheless, public health is inextricably tied to the information. Those companies provide to the public about making inform and healthy eating decisions. Perhaps the most […]
Does your brand have a unique story to tell?
In Belgium, a brewery has decided to turn food waste into delicious beer. Because grains are critical to producing a tasty variety, the Brussels. Beer Project has aim to convert leftover bread from food retailers into specialty brews. Sebastien Morvan, a co-founder, explained the sustainable idea in an interview with Reuters. “Morvan calculated that about 30 […]