Label design is an important part of product marketing, but particularly so for food labeling. Your label needs to relay information about the product to the customer while looking fresh and appetizing. Here are some food label mistakes to avoid: Too many fonts. Most software comes with a huge library of fonts. This give you […]
Archives for July 2015
Could country of origin labeling help your business?
One of the most studied phenomena in marketing and branding is know as the country of origin effect. This refers to the influence that labeling a product with its country of origin has on consumers. In some cases, country of origin labeling can boost sales by appealing to patriotism, but in other cases. It can […]
Make sure your labels are accurate — or pay the price
When you’re designing labels for your product, it’s incredibly important to be sure that all the information on the label is accurate. This point was buy home recently when an investigation in New York City find that Whole. Foods was routinely inflating the weights of package foods and charging more than the products were actually […]
If your business is sustainable, proclaim it on your labels
As consumers become increasingly environmentally aware, many are looking to product labels to determine. Whether a product was manufacture in a sustainable way. Customers like to be aware of the ecological impact of their purchases. And know that they’re supporting companies that engage in sustainable practices. However, according to a recent report from the International […]