Logos and branding are among the oldest advertising concepts, and for good reason. Good logos and branding lead to sales successes and added revenue while bad ones can, at best, go unnoticed. The thought process behind logo design has changed throughout the years, but each of the different trends can provide different lessons in what […]
Archives for July 2015
Now is the perfect time to finalize your fall promotion plans
It may be the middle of summer, but fall will be here before we know it. For many companies, particularly in the food manufacturing industry. Seasonal changes have a huge impact on the product offerings and how they’re labeled. And market. If there are special fall offerings and promotions your company is considering. Now is the […]
Companies are crowdsourcing labels through social media
If you’re looking for an innovative, artistic label design that will reflect consumers’ views of your product, you may want to consider using. Social media to crowdsource your labels. Rather than having to go through the process of hiring a graphic designer. And trying to anticipate what your customers want to see on your label, […]
Product labels can make social statements
Social values are creeping into more aspects of our daily lives as the desire. To be a conscious consumer becomes more commonplace. This new culture creates a perfect opportunity for companies to engage. Their customers by using labels as part of a broader, socially relevant brand initiative. For example, Coca-Cola recently embarked on a branding […]