Smartphones are everywhere now, and shoppers use them to help get in and out of the supermarket quickly. For food manufacturers, leveraging this fact can not only help set your product apart from your competition. On the shelf but increase brand loyalty with your customers. One of the easiest ways to do this is by […]
Archives for August 2015
3 design tips for hot sauce labels
The popularity of hot sauce has grown considerably in recent years. According to an article in Quartz, the growth of hot sauce in U.S. food markets has eclipsed. The growth of all other condiments, rising 150 percent since 2000. For comparison, the next highest is mayonnaise at just 50 percent. With that unprecedented growth comes […]
4 wine label design tips
Making your own wine? Here are four tips for designing wine labels to go with them: USPs What makes your wine different from all the others on the shelf? Your label needs to convey what the unique selling points, or USPs, are for your wine. When you begin the label design process, come up with three elements that sets your […]
4 barcode labeling tips
Barcodes are often the last thing considered in label design, but they shouldn’t be. Barcodes play a key role in the salability of your product. Here are four tips to help you design a better barcode: Contrast Barcode scanning works by shinning an infrared light at the symbol. The black lines absorb the light and […]